Scenarios Essay Example | Topics and Well Written Essays - 1750 words

Scenarios - Essay Example Given the conditions that we have been focusing on, certain scenarios are distinct possibilities over the next 20 years. Some of these are: Scenario 1: Using Social Media Using social media as a means of interaction with clients, the organisation communicates all manner of information online. Clients get information pertinent to their needs directly in their mail and at their other online presence sites. Potential customers are targeted with information that would be optimally useful to them in making purchase decisions. Irrelevant information is kept to a minimum, and most communication is unobtrusive and relevant. When using the social media to contact customers, it becomes important to ensure that the right information reaches the right person. Over – exposure to irrelevant information can cause the customer to form a negative attitude towards the organization; and under exposure to relevant information can cause the organization to be discounted when making a purchase deci sion. If every person receives every piece of information that the organisation publishes, it may become very difficult for the consumer to make a truly informed purchase decision. ... Providing the consumer with search options and unobtrusive advertisements that are relevant to the needs that the consumer is at that moment trying to address. In order to encourage a potential consumer to decide to purchase with the organization, that consumer needs to be given relevant information. Mining information from searches and providing information to such a potential consumer is one way of doing this. Requesting potential consumers to allow access to details stored at social networking and professional sites is another way of deciding what information is to be presented to which client. Wherever possible, the potential and reoccurring consumers are kept free of un-solicitated data, and access to detailed information online is made available to the maximum client base. Sign Posts: The organisation will need to create a database of all the material and post regular updates so that there is always relevant information available in a user friendly manner to the consumers. The organisation needs to tie up with all major social and professional networking organisations in order to reach the largest consumer database. New sites need to be vetted and joined if they can provide a significant volume of sales. Sales representatives need to be trained to direct individuals to the most useful information. Social media experts need to be employed, markets understood, and targeted accordingly. Changes in the social media technology need to be studied and used to advantage. Scenario 2: A Global Presence Markets are growing and merging, so that small organisations also have a global presence. The organisation has at least a skeletal staff in all major locations across the globe to

Business Environment Assignment Example | Topics and Well Written Essays - 750 words

Business Environment - Assignment Example To meet their objectives and sustain the shareholders, a business may raise the dividend amount so as to offer satisfactory returns to this category of stakeholders. However, shareholders should not always expect huge returns; there is always an extent beyond a company may not go, depending on the economical status and market forces (Daphne, 2015, p.3). The objective of the government as one of the stakeholders is to ensure the operations of a business are ethically carried out and that taxation policies are adhered to. To meet this objective, an organisation must ensure that a business license is obtained before commencing its operations. It must observe regular and timely tax payment. However, higher taxation may lead to a downfall of business (Daphne, 2015, p.5). Government must, therefore, consider market structure and make its taxation as flexible as possible. The objectives of customers are sometimes very challenging to meet due to their compounded nature. Customers have put higher expectations on the product price, quality, quantity, taste, branding, taste and other related aspects of a product. A business owes customers all these duties. Depending on the level of competition and product differentiation, an organisation may not meet the exact needs of customers; one quality will always be missing. The very quality may be found in another product from a different organisation. Market structures are several interconnected factors that bind the seller, the buyers and the products. Normally, the type of market faced by a business firm will determine its decision on pricing and level of output. It should be noted that a business is never free to set the prices of its products; the pricing is always dependant of the preexisting forces in the market. It, thus, implies that the limit of profit is always a subject of the market structures (Ciliberto, 2009, p.180). The flexibility of a