Scenarios Essay Example | Topics and Well Written Essays - 1750 words

Scenarios - Essay Example Given the conditions that we have been focusing on, certain scenarios are distinct possibilities over the next 20 years. Some of these are: Scenario 1: Using Social Media Using social media as a means of interaction with clients, the organisation communicates all manner of information online. Clients get information pertinent to their needs directly in their mail and at their other online presence sites. Potential customers are targeted with information that would be optimally useful to them in making purchase decisions. Irrelevant information is kept to a minimum, and most communication is unobtrusive and relevant. When using the social media to contact customers, it becomes important to ensure that the right information reaches the right person. Over – exposure to irrelevant information can cause the customer to form a negative attitude towards the organization; and under exposure to relevant information can cause the organization to be discounted when making a purchase deci sion. If every person receives every piece of information that the organisation publishes, it may become very difficult for the consumer to make a truly informed purchase decision. ... Providing the consumer with search options and unobtrusive advertisements that are relevant to the needs that the consumer is at that moment trying to address. In order to encourage a potential consumer to decide to purchase with the organization, that consumer needs to be given relevant information. Mining information from searches and providing information to such a potential consumer is one way of doing this. Requesting potential consumers to allow access to details stored at social networking and professional sites is another way of deciding what information is to be presented to which client. Wherever possible, the potential and reoccurring consumers are kept free of un-solicitated data, and access to detailed information online is made available to the maximum client base. Sign Posts: The organisation will need to create a database of all the material and post regular updates so that there is always relevant information available in a user friendly manner to the consumers. The organisation needs to tie up with all major social and professional networking organisations in order to reach the largest consumer database. New sites need to be vetted and joined if they can provide a significant volume of sales. Sales representatives need to be trained to direct individuals to the most useful information. Social media experts need to be employed, markets understood, and targeted accordingly. Changes in the social media technology need to be studied and used to advantage. Scenario 2: A Global Presence Markets are growing and merging, so that small organisations also have a global presence. The organisation has at least a skeletal staff in all major locations across the globe to